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Notes on Shopify pages that sell.
Technical insights on Shopify development, conversion rate optimisation, and performance engineering for scaling DTC brands.
Why Is My Shopify Store Slow? 7 Real Causes (and Fixes)
If your Shopify store loads slowly, here are the 7 most common causes and how to diagnose each one — no developer required for most of them.
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Shopify CRO Agency: What to Expect Before You Hire One
Learn what a Shopify CRO agency should do, when to hire one, what deliverables to expect, and which hiring red flags to avoid before signing.
Read the article →Shopify Plus CRO Agency Checklist for Scaling Brands
Use this Shopify Plus CRO agency checklist to evaluate analytics, testing, implementation, reporting, and conversion maturity before hiring.
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Shopify CRO for Supplement Brands: Why Generic Tactics Don't Work
Supplement stores have a different CRO problem than other DTC brands. Here's the six-layer trust framework that lifts conversion for health and vitamin brands.
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Shopify A/B Testing: How to Run Tests That Actually Produce Results
Most Shopify A/B tests produce unreliable results. Here's the correct framework: traffic minimums, test duration, what to test first, and which tools to use.
Read the article →Shopify Product Page CRO: 7 Fixes That Move the Conversion Needle
The average Shopify product page converts at 1.4%. These 7 code-level fixes address the specific friction points killing your add-to-cart rate.
Read the article →The True Cost of a Slow Shopify Store
A Shopify store loading in 4 seconds loses 12–18% of its potential revenue compared to the same store at 2 seconds. Here is how to calculate exactly what slow is costing you.
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How We Audit a Shopify Store: Our Exact CRO Process
This is the exact process we use when auditing a Shopify store for conversion rate optimisation. Every step, every tool, every question we are trying to answer.
Read the article →DIY CRO vs. Hiring a Shopify CRO Agency: When Each Makes Sense
Should you run CRO yourself or hire a Shopify CRO agency? The honest answer depends on your traffic volume, internal capacity, and what stage your brand is at.
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Shopify CRO for Beauty Brands: Ingredients, Trust Signals, and Repeat Purchase
Beauty brands have some of the highest Shopify conversion rates in DTC — but only when product education, trust, and ingredient transparency are done right.
Read the article →Shopify CRO for Fashion Brands: Fixing Returns, Mobile UX, and Sizing
Fashion brands have the lowest Shopify conversion rates in DTC. Here's why — and the specific CRO fixes that work for apparel and clothing stores.
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Shopify Checkout Optimisation: 8 Changes That Actually Move the Needle
Checkout is where you lose the most revenue on Shopify. These 8 changes address the specific friction points that kill completion rates for DTC brands.
Read the article →How to Increase Average Order Value on Shopify Without More Ads
Increasing AOV by 20% has the same revenue effect as a 20% increase in traffic — at zero extra acquisition cost. Here are the Shopify tactics that actually work.
Read the article →How to Reduce Cart Abandonment on Shopify (Not Just Emails)
70% of Shopify shoppers abandon their cart. Most brands respond with abandoned cart emails. Here's what actually moves the needle — before the abandonment happens.
Read the article →Why Is My Shopify Store Slow? 7 Real Causes (and Fixes)
If your Shopify store loads slowly, here are the 7 most common causes and how to diagnose each one — no developer required for most of them.
Read the article →What Is a Good Shopify Conversion Rate? (2026 Benchmarks)
Average Shopify conversion rates sit between 1.4% and 3.3%. Here's what good looks like for DTC brands — and what's holding most stores back.
Read the article →Why Your Shopify Store Speed Impacts Revenue
Every 0.1s improvement in load time can increase conversions by 8%. Learn the technical factors slowing your Shopify store and how to fix them.
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CRO That Actually Works for 7-Figure Brands
Forget generic A/B testing. Technical CRO strategies that consistently lift conversion rates for scaling DTC brands.
Read the article →Shopify Liquid Development: Beyond Basics
Advanced Liquid techniques for building custom Shopify stores that scale. From section architecture to metafield optimization.
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